i. A Poster that tells a story
For the poster particularly, I wanted the components from sound systems of Progressive Rock, like synthesizers, to act as the poster information such as the artist lineup and event date.
ii. An AR Experience with Social Media To Back it
The real star of the show is the AR poster, which truly brings the concept of the poster to life. The interaction can be placed on any wall using a mobile device and with the tap of a button, the comes alive, giving the user the ability to preview the artists performing at the show.
Finally, using the assets built into the poster, I created a simple social media promotion in Adobe After Effects. The video is quick, to the point, and visually aligns with the poster.
