We reimagined food and textile waste by turning discarded potatoes into soft, durable hospital bedding and stuffed animals for children. Potato fibers use 99.7% less water than cotton, creating a solution that’s beautiful, functional, and sustainable.

The logo is friendly and playful, with a rough wordmark highlighting the brand’s natural focus. It balances approachability for the target audience with appeal to hospital distributors buying in bulk.

After exploring the textile and food waste challenge, we brought the visuals to life with three bold, nature-inspired themes. Each set pairs plants and flowers with a signature plush toy: a garden bunny, a forest bear, and a farm sheep — turning hospital bedding into something kids actually want to snuggle into.

We thoroughly researched the newly discovered process of turning potato fibres into textiles, and I made illustrations to demonstrate the step-by-step process of converting food waste into textiles.

From the illustrations, we made patterns that were applied to all the necessary bedding products. The versatile patterns could be used for hospital gowns, apparel, and other products.

Finally, to seal the deal, potato burlap sack styled bags can fit entire bedsets alongside stuffed animals with a hang tag to tell the story of our furry friend.

Each stuffed animal is made entirely from potato waste, from stuffing to the furry outside. Take that care home with you at the end of your stay at the hospital, and have the buddy that kept you company in your hospital bed do the same for you at home.