We saw an opportunity to rethink both food waste and textiles, creating something beautiful and functional from a material we already throw away. By utilizing potato food waste, we devised a series of soft, durable hospital bedding sets, alongside stuffed animals, primarily for children in hospitals. On top of all that, potato waste fibres use 99.7% less water than cotton products, solving three problems at once.

The logo is friendly and lighthearted, but the roughness of the wordmark also emphasizes the natural component of the brand. The goal was to embody the combination of these factors and appeal to our target audience, as well as hospital distributors who would purchase a bulk of the products.

After diving deep into the textile and food waste problem, I brought the visuals to life with three bold, nature-inspired themes. Each set pairs plants and flowers with a signature plush toy: a garden bunny, a forest bear, and a farm sheep — turning hospital bedding into something kids actually want to snuggle into.

We thoroughly researched the newly discovered process of turning potato fibres into textiles, and I made illustrations to demonstrate the step-by-step process of converting food waste into textiles.

From the illustrations, I made patterns that were applied to all the necessary bedding products. The versatile patterns could be used for hospital gowns, apparel, and other products.

Each stuffed animal is made entirely from potato waste, from stuffing to the furry outside. Finally, each bedset comes packaged in a bag resembling a potato sack and has its own personal hangtag sharing the story of the specific animal that comes with it.