The logo is a rustic, simplified interpretation of the heritage plaques adorned on many homes throughout the neighbourhood. Its simplicity is defined and effective while also speaking to the history of Strathcona and its more gritty, yet charming qualities.
Inspired by layered stamps seen in shrines within Japan, the stamp card is designed so that whatever route the user chooses to take, they can fill out the stamp card, creating a representation of the neighbourhood. Each one of the stamps is an illustrative representation of every location they visit.
While the front features the stamp card and coupon, the back features instructions leading the user through the neighbourhood without revealing too much.
Even if you get lost, you could always pull out your phone. However, the hope is that this activity gives you an opportunity to disconnect for a little while and smell the roses.
The social media reel transports viewers into Strathcona’s past, highlighting its preserved heritage. One scene features Nora Hendrix, grandmother of rock legend Jimi Hendrix, who spent her life here while Jimi spent summers in the area.
The central figure was illustrated in Adobe Illustrator and animated in After Effects. Perfecting the walk cycle was key, teaching me the fundamentals of bringing motion graphics to life.
Stamping stations are set up at notable spots and businesses, while heritage homes feature special plaques. To respect homeowners, weatherproof booths on nearby street corners handle stamping instead of right in front of people’s houses.
After stamping, staff share the home’s history and point it out, so visitors can admire it without creating traffic or crowding around someone’s front yard.
