The logo takes the imagery of a beer tap and creates a text-based logo with hand-done type to create a logo that could also work as a physical beer tap to be implemented in other breweries.
Considering unique process West Point Brewing employs to create its beverages, my favourite concept to bring to full fidelity was to make the process and the packaging be one and the same.
The packaging features lighthearted graphics with each side transitioning from corner to corner to create a cohesive look for the packaging, while showing the process from forest to brewery of the BC ingredients being infused into the beverages.
To tie it all together, I created a social media reel to present the unique process and advertise the locations of the brewery. The video is sized for Instagram, TikTok, and YouTube shorts and allows space for margins of text that are automatically displayed on social media accounts to not get in front of the video.
I made a series of three different beverage packaging sets, but the front cover varies in order to have distinct front-facing packaging to distinguish between the different beverages.
For the bottles, I wanted to keep the labels consistent with the appearance of the packaging, consistent in style, but distinct by a range of colours that could be applied to a myriad of drinks.
Social media these days is by far the most effective way to reach a targeted, but massive audience easily and get the most eyes on an expanding business.
