For the poster particularly, I wanted the retro sound system components, like early synthesizers, to act as the poster information such as the artist lineup and event date.
The real star of the show is the AR poster, which can be placed on any wall using a mobile device. With the tap of a button, the poster comes to life, giving the user the ability to preview the artists performing at the show.
Try it for yourself on Adobe Aero for free!
Finally, using the assets built into the poster, I created a simple social media promotion in Adobe After Effects. The video is quick, to the point, and visually aligns with the poster.